In November, the international organization DataReportal released the latest report "Digital 2026: Belarus," which contains information on the development of key digital technologies in our country.

Internet Usage
As of October 2025, there were 8.47 million internet users in Belarus. This means that the internet penetration rate in Belarus at the end of the year was 94.3% of the total population.

Social Media Statistics
Analysis shows that in October 2025, there were 7.64 million active social media users in Belarus – this figure is equivalent to 85% of the total population of Belarus.

The number of social media users in Belarus increased by 1.8 million (+30.6%) between the end of 2024 and the end of 2025.

In Belarus, there are 7.64 million users aged 18 and over who use social media, equivalent to 105.6% of the total population aged 18 and over.

Regarding gender, at the time of the study, 45.3% of social media users in Belarus were women, and 54.7% were men.

Which Social Networks are Most Popular?
The most widespread social network with Belarusian users, according to the study, is TikTok, with 7.64 million users aged 18 and over.

As for another social network popular with the younger generation, Instagram, at the end of the year, the number of users of this social network in Belarus was 3.90 million people.

Less popular, but also represented in Belarus, is the social network LinkedIn, with 1.10 million "members" as of the end of 2025.

The number of Facebook users – a platform favored by the older generation – in Belarus was 685 thousand.

The number of Threads users in Belarus is around 533 thousand.

Another social network, X, shows data indicating that at the end of 2025, the number of users in our country was approximately 176 thousand.