On October 18, Vitebsk /Diana Kurilo - BELTA/. Polotsk district will have its own brand. Its presentation will take place on October 21-22 in the village of Yakovtsy, the head of the ideological work department of the Polotsk District Executive Committee, Dmitry Dolgov, told a BELTA correspondent. The district, rich in forests and known for its berry and mushroom championships, is entrusted to the forest spirit Leshy-Lesun. The mythological hero maintains order in the forest, ensures no harm is done to it, helps good people find mushrooms and berries and find their way out of the forest, and confuses the evil ones in dense thickets. It is these qualities of the fairy-tale "ecologist" that appealed to the brand creators, as they fully position the district as ecologically clean, rich in forest gifts, and friendly to guests. Leshy-Lesun has found his abode at the recreation centre of one of the Polotsk enterprises. Here he has set up a phyto-bar, an eco-school, invited artisans to teach guests the basics of folk crafts, and also promises to organise a banya (sauna) and invite participants of banya championships, which have become as good a tradition for the district as its mushroom, berry, potato, and dairy festivals-championships. Now, all district festivals will be held with the participation of Leshy-Lesun, and those who wish to get to know the fairy-tale character better can visit his farmstead near the village of Yakovtsy. According to Dmitry Dolgov, the creation of the brand will help attract tourists to the district and promote internal marketing. -0-

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