President of Belarus Alexander Lukashenko demands that the performance indicators of the "Atlant" plant be brought to a decent level. The Head of State set the corresponding task to the new head of the enterprise, a BELTA correspondent reports.
Dmitry Kharitonchik, Deputy Minister of Industry, was approved by the President for the position of General Director of "Atlant".
"Things are not going well at 'Atlant', as I understand it?" Alexander Lukashenko asked him.
As Dmitry Kharitonchik noted, today, against the backdrop of a rise in 2021-2022, there is a certain decline, which is due to changes in market conditions.
Lukashenko outlines expected results from "Atlant"
12/03/20240 views
"Tell me honestly, Dmitry, did you decide to go there yourself, or are you being pushed into this position?" the President clarified.
"Not at all. I started at the factory (I worked at BelAZ for over 12 years in my time), so this is an absolutely conscious choice," stated Dmitry Kharitonchik.
"I will only be glad, because when I come here and leave, I look at Atlant, and I understand that there are problems there. And some people are unhappy. Therefore, we need to make this enterprise a real enterprise," emphasized Alexander Lukashenko. "After all, the refrigerators are not bad, the washing machines are not bad. We need to promote this so that it sells and our people buy it."
According to Dmitry Kharitonchik, there are practically no complaints about Atlant's appliances. "Of course, we need to work seriously on reducing prices and prime costs. In a competitive environment, this is simply impossible without it," he added.
In an interview with journalists after the personnel decisions made by the President, Dmitry Kharitonchik expressed his assessment of the situation at the enterprise: "As of today, the situation remains quite problematic, with difficulties in sales. This is primarily due to the fact that after two years of growth in production and export volumes, last year we all noted a very aggressive entry (many new brands, as well as cheaper appliances) from Eastern countries into our common market with the Russian Federation. Of course, this could not but affect sales volumes."
According to the new General Director, the enterprise has taken certain measures in these conditions. This includes, for example, bringing in-demand products to the market. First and foremost, these are refrigerators and freezers with the No Frost system. It is also necessary to seriously work on increasing the production volumes of washing machines, as Atlant's appliances of this type are currently in demand.
"The most important thing in this situation is to continue serious work on reducing production costs. In conditions of fierce competition, this is simply impossible. First of all, we need to focus on improving design and technological processes. We need to offer a product that the buyer truly needs and that will be competitive," emphasized Dmitry Kharitonchik.
Source: belta.by