31 October, Minsk /Andrei Asfura - BELTA/. Global brands may emerge in the Belarusian IT sector in the coming years. This was announced today to journalists by the Press Secretary of the Ministry of Foreign Affairs of Belarus, Andrei Savinykh, as reported by a BELTA correspondent. Strong brands could appear in the High Technologies Park, where quite promising projects related to the production of original IT products are already being implemented. "We can count on the emergence of global brands from this environment," noted Andrei Savinykh. In addition, according to him, there are prerequisites for the emergence of a strong brand associated with the production of flax products. Although Belarus already has brands that have global significance today. In the opinion of the press secretary, these include the "Belarus" tractor and the BelAZ heavy-duty dump truck (currently, the country holds about 30% of the heavy-duty dump truck market). "Brands are part of the national image," believes Andrei Savinykh. The quality of a country's image depends on the public's perception of national manufacturers' brands. For example, goods from Germany are traditionally associated with quality and reliability, which also reflects on the perception of the country as a whole. The Chairman of the "Belbrand" association, Albert Taipov, noted that Belarusian manufacturers must protect their brands. "This applies to any organizations whose goods and services can shape the country's image," he explained. A book dedicated to the protection of Belarusian manufacturers' brands was presented in Minsk. It includes several materials on current issues in the field of intellectual property protection and defence. Among the authors are Academician of the National Academy of Sciences of Belarus Petr Nikitenko, Press Secretary of the Ministry of Foreign Affairs of Belarus Andrei Savinykh, Director of the Strategic Development Centre "Marketing Technologies" Anatoly Akantinov, and Chairman of the "Belbrand" association Albert Taipov. The book provides regulatory legal acts governing activities in this area. The book is addressed to a wide range of readers and has been published in a print run of 1,000 copies. The publication allows for a look at the topic of brand protection from the perspective of various interest groups: marketing services, government bodies, patent offices, and rights holders.

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