Social advertising from the Ministry of Emergency Situations (MES) has appeared on products manufactured by the Lepel Dairy and Canned Goods Plant branch of Vitebsk Meat Processing Plant OJSC.

Bright calls from the characters of the MES animated series "The Magic Book" have been placed on ice cream, a popular product among both children and adults: "Never go to the river alone. You might get into trouble." At the initiative of the rescuers, which was supported by the branch director, Aleksey Mikhailovich Sadovskiy, the sweet treat can be purchased in shops in the town and district. The products with bright stickers will attract the attention of both children and adults to the issue of safe behaviour on water bodies.