Emerging Belarusian entrepreneurs present their ideas on the TV project "My Business"

22 October, Minsk /BELTA/. Aspiring Belarusian entrepreneurs will present their ideas in the TV project "My Business", the premiere of which will take place on 23 October on the ONT TV channel. This was reported to BELTA by the project organisers.

ONT TV channel, Belarusbank, MTS, Development Bank, Beltelecom, Zubr Capital, and the Business Angels and Venture Investors Association "BAVIN" announced the launch of a new grand educational television project, "My Business", in early June this year. More than 700 entrepreneurs from different parts of Belarus expressed their desire to create or improve their businesses.

Aspiring entrepreneurs and companies were given the opportunity to personally present their ideas. Based on the results of preliminary selections, 30 potentially interesting participants remained in the project. In the first three programmes (23.10, 30.10, 06.11), viewers of the ONT TV channel will see the most striking and original presentations. The authors of the best ideas will present to the country's most successful businessmen, who know how to make money and manage large companies.

Project mentors shared their expectations. Oleg Khusayenov, General Director of Zubr Capital management company, believes: "Business can and should be done. It must be done in the country where you live. For example, I am very interested to see businesses from the provinces, from different regions and districts of Belarus in the project."

Alexander Polyvko, Deputy Chairman of the Management Board of OJSC ASB Belarusbank, added: "Small business is the locomotive of the economy. It is the first to emerge from a crisis, the first to find jobs and new development opportunities. But it needs to be supported. I would like society to turn its attention to it."

According to Alexander Knurovich, a business angel participant in the TV project and head of the Sarmat group of companies, "everything that is done in Belarus is done seriously and for the long term." He would like this image to be preserved.

Denis Tereshchenko, Head of Marketing Department at Mobile TeleSystems LLC, noted: "Today, business is like a short game with long-term goals. That is, one needs to take action very quickly to steer the course of one's ship."

Participants of the "My Business" project have taken the first important step: they came to present their ideas to business "sharks", but only a few of them will receive funding for their business development.

The project mentors have been tasked with selecting 8 entrepreneurs with viable ideas from three dozen participants, who will then compete for the main prize of the project.

According to the project rules, each participant must present their business idea to the mentors. If at least one expert says "yes", the candidate proceeds to the next round. The most interesting and promising projects out of the three dozen admitted to the presentation will make it into the top eight and receive the initial funding for development in the amount of Br45 million. These ideas will be developed with financial support and under the guidance of experienced businessmen, in front of a multi-million audience of the ONT television channel.

The main goal of the project is to show viewers that anyone can start their own business. Using real-life examples, the project organizers will demonstrate how to handle various situations, analyze common mistakes, offer advice, and inspire viewers to start their own businesses.

With the viewers' support, the winner of the "My Business" project will be determined in December of this year. This entrepreneur will have successfully navigated all stages of the project, realized their potential, received top expert evaluations, and won the hearts of the television audience. The project host is Denis Kuryan.

The new television reality show about entrepreneurship, "My Business," will be broadcast on the ONT channel every Friday at 21:05.

News of Belarus (BELTA)