The main priority in the work of the Ministry of Emergency Situations is the formation of a safety culture in society.
The main priority in the work of the Ministry of Emergency Situations is the formation of a safety culture in society. Social advertising, events in educational institutions, shopping centres, creation of image objects, bus stops – rescuers use creative methods and non-standard approaches in this work. Placing information on various consumer goods is another step in this direction, as it is one of the methods of conveying important and relevant information to a wide range of the population.
Taking this fact into account, on the initiative of the Lepel District Department for Emergency Situations, preventive information of a fire safety nature, "5 Steps to Your Salvation," was placed on pizza boxes at the 1555 km roadside complex of the private trade unitary enterprise "AVERS-LEPEL," which describes the step-by-step algorithm of actions in case of fire:
The main goal of this advertising is to draw citizens' attention to safety issues, reminding them how to behave in case of fire.
– Probably, in the modern world, there are no adults who are not concerned about their own safety and the safety of their children, – commented a representative of the roadside complex. – And we gladly supported the initiative of the rescuers of the Lepel district to decorate our products with social advertising of the Ministry of Emergency Situations.
Employees of the rescue department are confident that colourful stickers will involuntarily draw the buyer's attention to the unusual packaging, thereby focusing their attention on life safety issues.
