Advertising on consumer goods has become a common method of conveying important and relevant information to a wide range of the population.
Advertising on consumer goods has become a common method of conveying important and relevant information to a wide range of the population. Taking this fact into account, on the initiative of the Lepel District Department for Emergency Situations, preventive information on fire safety titled "5 Steps to Your Salvation" was placed on confectionery products manufactured by the culinary combine of the Lepel branch of the Vitebsk Regional Consumer Society. This information describes step-by-step actions in case of a fire:
Step 1. Call "101";
Step 2. Try to extinguish it yourself;
Step 3. Evacuate children and the elderly;
Step 4. Close windows and doors tightly;
Step 5. Evacuate the premises by crawling, breathing through a wet cloth.
The main goal of this advertising is to draw citizens' attention to safety issues and remind them how to behave in case of a fire.
EMERCOM employees are confident that the colourful stickers will involuntarily draw the buyer's attention to the unusual packaging, thereby focusing their attention on life safety issues.
