A theatre begins with its cloakroom, and "Choice of the Year" begins with professional marketing research.
This year, the official award ceremony "Choice of the Year 2025" was held within the theatre's walls for the first time. The venue was not chosen by chance. A theatre reflects the reality hidden behind masks. The project's goal is to find the real leaders concealed behind attractive brands and advertisements, and to provide clear guidance for consumers.
Thousands of people participated in the professional marketing research. More does not necessarily mean better or more credible, and the principle of representativeness clearly illustrates this. Its essence is that a small sample selected for analysis (e.g., surveying 1000 people out of 10 million) must mirror the structure of the whole (by age, gender, income, etc.). A non-representative sample leads to distorted results and erroneous conclusions.
Therefore, our research is based on the principle of representativeness, and we do not need to survey hundreds of thousands of people to obtain an objective result.
Guests at the ceremony were welcomed by the sound of a hang drum, and a piano and violin duet awaited them at the reception. Afterwards, everyone was invited into the hall, and the real show began. Vibrant performances by artists, inspiring words from the jury, happy smiles of the winners, and flashes from photographers – the atmosphere of the event was filled with a sparkling mood and joy.
And now, let's move on to the list of the best.
The title "Choice of the Year 2025":
FOOD PRODUCTS AND BEVERAGES
Mineral Water – DARIDA
Meat Product Manufacturer – BREST MEAT PACKING PLANT
Meat Semi-finished Products in Dough – MEAT POUCHES
Mayonnaise – KAMAKO
Eggs – AVS
Ketchup (Belarusian Production) – AVS
Mustard – AVS
Horseradish – AVS
Fruit Puree and Desserts – AVS
Fruit Puree in Pouches for Early Childhood – AGUSHA
Chocolate (Belarusian Production) – KOMMUNARKA
BEAUTY AND HEALTH
Belarusian Pharmaceutical Manufacturer – PHARMLAND
Laxative Medicinal Product (Belarusian Production) – LACTULOSE PHARMLAND
Antifungal Medicinal Product for Thrush – FLUCONAZOLE PHARMLAND
Bar for Combating Iron Deficiency – HEMATOGESHA
Deodorant-Antiperspirant for Women – REXONA
Pharmacy Chain – DOBRYYA LEKI
Medical equipment, beauty and health products store – BELMEDTEKHNIKA
Medical laboratory (private) – HELIX
PET PRODUCTS AND SERVICES
Pet supplies store chain – DOKTOR VET
CLOTHING. FOOTWEAR. ACCESSORIES
Second-hand store chain – MODA MAKS
Specialised lingerie store chain for women and men – MILAVITSA
Jewellery and watch store chain – ZIKO
Belarusian jewellery manufacturer – ZORKA JEWELLERY FACTORY
HOME APPLIANCES AND ELECTRONICS
Robot vacuum cleaner – XIAOMI
Online store for mobile phones, tablets and accessories – MTS
AUTO, MOTO, CYCLING
Online store for auto, moto, and cycling equipment – AVTOVELOMOTO.BY
HOME AND RENOVATION GOODS
Drain cleaner – 911
Modular kitchens – KUKHNI MODUL ONLINE
SERVICES. LEISURE AND ENTERTAINMENT
Bookmaker – BETERA
Online casino – BETERA
Casino – SHANGRI LA
Tour operator – TEZ TOUR
Digital agency – ARTOX MEDIA DIGITAL GROUP
Business leasing company – A-LIZING
Bank – BELARUSBANK
Banking card product – KHALVA
Carsharing – HELLO
EDUCATION
English language courses – ENGLISHPAPA
SPORT
Mass sports event for amateurs (adult age category) – MINSK HALF MARATHON
Multisport mass event for amateurs (adult age category) – INTERNATIONAL MINSK TRIATHLON
BUSINESS
Private logistics company for international transportation – RTL ALLIANCE
MEDIA
Music TV channel – EUROPA PLUS TV
Radio station – UNISTAR
Online guide to entertainment and city life – RELAX.BY
"Premier League "Choice of the Year" title:
Antiseptic preparation for wound treatment and throat infection treatment – MIRROSEPT (2nd place)
Belarusian dishwashing liquid – KHOZYAYUSHKA (2nd place)
Online news portal – TOCHKA.BY (2nd place)
Combined medicinal product for relieving cold and flu symptoms – TRIALGIN (3rd place)
"Laureate "Choice of the Year" title:
Belarusian producer of strong alcoholic beverages – PROIZVODSTVENNAYA KOMPANIYA SYABRY
Smoked and air-dried sausages – BORISOVSKY MYASOKOMBINAT
Preparation for the treatment of throat and oral cavity diseases of Belarusian production – SEPTANGIN
Combined medicinal product for relieving ARVI symptoms – HERBION
Belarusian dishwashing liquid – CLEAN TONE
And, as promised, the top-5 rating across more than 100 nominations can be found on the official project website.
*Medicinal products, medical services, medical devices and medical equipment may have contraindications for use. Before use, it is recommended to carefully read the instructions for medical use, as well as the package insert of the medicinal product, and consult a doctor.