The "Cornflower Land" project, being implemented in the Vitebsk region, will unite over 300 key tourist sites in the region. This was reported to a BELTA correspondent by the Department of Sports and Tourism of the Vitebsk Regional Executive Committee.
"Currently, the project is being implemented in twelve districts of the region, where approximately 150 cornflowers with QR codes are placed, meaning on 150 tourist sites. When the scope of "Cornflower Land" extends to the entire region, it will cover more than 300 sites," the department explained. "Additionally, within this project, we aim to develop a tourist brand, linking it to the cornflower, as we have been recognised at international exhibitions for years by the cornflowers attached to our attire (such elements must be present in the style of our delegation). We are promoting this style. It is a distinctive feature of the Vitebsk region."
Tourists have already appreciated the convenience of using cornflowers with QR codes, which can be scanned to learn about a site and its history. The system allows a person to simply download the reading application. Users can scan and read the information without an internet connection. This format is particularly popular with individual travellers.
Cornflower guides will soon develop and deploy information for districts that did not participate in the pilot project "Cornflower Land," which is being implemented from 2021 to 2023. "Placing the cornflowers is not a problem. The issue is to craft the text competently. It should not be statistical data, but artistically presented information that is interesting to the tourist. They won't stand and scroll through. It should be: minimum text – maximum information. We will need to assist the districts in developing such information," noted the regional Department of Sports and Tourism.
Source: vitebsk-region.gov.by