27 January, Vitebsk /Olga Bogacheva - BELTA/. SOOO "Belvest" plans to open about 60 branded stores in Russia in 2014, the company's General Director Yuri Sumaneev told a BELTA correspondent.
According to him, in accordance with the company's strategy aimed at opening new branded sales network facilities, the sales geography is not limited to the Central Federal District of the Russian Federation, but extends to Siberia and the Far East. For example, it is planned to open 7 retail outlets in Irkutsk and 2 in Yekaterinburg.
"Belvest" footwear is distributed quite widely. Moreover, the majority of the manufactured range goes abroad, primarily to Russia. The distribution geography also includes EU countries," noted Yuri Sumaneev, specifying that in 2012, the branded sales network of SOOO "Belvest" comprised 284 stores in Belarus, Russia, and Latvia. In 2013, the number of stores increased to 325, of which 41 are located in Belarus and 7 in Latvia.
In Belarus, the branded sales network is also developing quite actively. For instance, a store recently opened in Soligorsk, and a new retail outlet will soon open its doors in Minsk. In total, for the current year in our country, "Belvest" intends to open about 5 branded stores. "We reach literally the smallest towns. We try to satisfy demand wherever it exists," added the General Director.