The northern region was represented by several enterprises at the international wholesale light industry trade fair BTI-2025, including one of the country's leading textile manufacturers – Vitebskiye Kovry OJSC.
The company's stand featured samples with classic motifs, collections made from polypropylene yarns, and a premium collection with 80% wool content.
The Vitebsk enterprise focused on several aspects: classic design, product uniqueness, and the skilled individuals who create the high-quality products. The stand was a true gallery of craftsmanship, showcasing the best carpet samples and information about the production frontrunners with their "golden hands."
– Behind every carpet lies the hard work, talent, and many years of experience of our craftspeople, which was important to highlight, – clarified Anna Chadaeva, Deputy General Director for Commercial Affairs. – The Vitebskiye Kovry stand also included products from our factory in Brest. The stand's performance was highly praised by exhibition visitors and industry experts. Potential foreign partners showed interest in our products. The successful conclusion of our participation was marked by a diploma – a worthy outcome and recognition of our product quality.
The business relationships established during BTI-2025 will enable Vitebskiye Kovry to increase wholesale sales volumes and expand its supply geography in the future, including markets in the Middle East.
– We view participation in such projects as an opportunity to present our brand internationally, demonstrate the continuity of generations and high quality standards, and strengthen our positions and business ties. It is an effective tool for direct promotion of goods in domestic and foreign markets, – emphasised Anna Chadaeva.
The manufacturer is already planning its international exhibition schedule for 2026, where it intends to make a significant impact.