Classes of the Brand Management School for novice and young entrepreneurs of the Vitebsk region will be held on June 8 at the small business incubator, the regional committee of the BRSM informed a BELTA correspondent.
Classes of the Brand Management School for novice and young entrepreneurs of the Vitebsk region will be held on June 8 at the small business incubator, the regional committee of the BRSM informed a BELTA correspondent.
"First of all, we are organising training for our finalists of the republican youth competition "100 Ideas for Belarus" to help them implement their projects. Entrepreneurs residing in small and medium-sized towns, rural areas, novice and potential entrepreneurs, and students of educational institutions are also invited to attend the school. Participation is free for everyone," the Vitebsk regional committee of the BRSM explained.
The seminar programme includes successful case studies and analysis of typical mistakes made by novice businessmen, fundamentals of intellectual property management, branding as an activity to develop long-term preferences for a product or service, psychology of the modern consumer, personal branding, fundamentals of creative advertising, and much more. In addition, the authors of the best ideas will be selected at the event in Vitebsk for training at the Summer School of Brand Managers.
The organisers of the school are the Association for the Protection of Intellectual Property "BelBrand", the Vitebsk regional organisation of the BRSM, and the Vitebsk Small Business Incubator. The "Brand Management School" project itself is aimed at developing entrepreneurial skills, increasing motivation for doing business as a tool for employment and self-employment of the population. A series of seminars of the Brand Management School will be held in June 2017 in all regions of the country.